BrandWeek
May 27, 2002

Greenwich, CONN. –High-end mineral water Perrier is playing with its image via an outdoor campaign that features its trademark green bottle wrapped in a brown paper bag. The mobile night-life effort will run summer and fall in Los Angeles, Miami and New York. A vehicle bearing the image will park outside hot night spots. Mobile Ad Group, New York, handles. Perrier Group, which owns about 15 regional brands in addition it its namesake, recently changed its name to Nestlé Waters.