Outdoor Advertising
May, 2002

Mobile Ad Group launched an under-the-radar showing in Philadelphia's out-of-home market this past February and March by targeting selected local demo's with a "VehicleWrap" ad campaign. The campaign featured the (blown-up) photographic image of NBA All-Star Rasheed Wallace, which was applied to a 2002 Toyota Sequoia. "When late model SUV's are wrapped with (hi-resolution) vinyl graphics and then driven along preselected routes they provide the pin-point media which is so crucial to the successful execution of special-events and local marketing plans", says Sam Kaplan, Senior Account Executive.