Out of Home Magazine
September, 2001

Mistic brand soft drinks (a division of Cadbury Schweppes) launched its "Mystical" TruckSide advertising campaign last June in Philadelphia, Tampa and New York regions. Mobile Ad Group created a strategy of utilizing customized delivery trucks (24 foot to 45 foot vehicles) that are outfitted with billboards to deliver Mistic's refreshingly edgy message to non-carbonated beverage consumers.