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The cost of Mobile Advertising is lower than other Outdoor Mediums
because it is cooperative in nature. Compare the cost of Mobile
Advertising with Radio, Print, Spot TV or billboards and you will agree that
there is no lower cost, more effective way to get your message to the
masses.
| Advertising Medium |
CPM |
| newspaper ad (1/2 page BW) |
$19.20 |
| spot TV (30 sec. prime time) |
$16.25 |
| magazine (1/4 page) |
$8.00 |
| radio (30 sec. Prime time) |
$4.95 |
| billboard (city/national) |
$3.00 |
| mobile advertising |
$0.90 |
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| Facts and Statistics About Mobile Advertising |
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of the people surveyed by the American Trucking Association (ATA) reported that they do notice words and pictures on fleet vehicles. |
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reported that they developed a favorable impression of the company when graphics were used. |
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said they would base a buying decision on these impressions. |
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