|
The cost of Truck Side Advertising is lower than other Outdoor Mediums
because it is cooperative in nature, utilizing existing delivery truck
fleets for their valuable advertising space. Compare the cost of Truck Side
Advertising with Radio, Print, Spot TV or billboards and you will agree that
there is no lower cost, more effective way to get your message to the
masses.
| Advertising Medium |
CPM |
| newspaper ad (1/2 page BW) |
$19.20 |
| spot TV (30 sec. prime time) |
$16.25 |
| magazine (1/4 page) |
$8.00 |
| radio (30 sec. Prime time) |
$4.95 |
| billboard (city/national) |
$3.00 |
| TruckSide Advertising |
$0.90 |
|
| Facts and Statistics About Truck Advertising |
|
|
|
of the people surveyed by the American Trucking Association (ATA) reported that they do notice words and pictures on fleet vehicles. |
|
|
reported that they developed a favorable impression of the company when graphics were used. |
|
|
said they would base a buying decision on these impressions. |
» Check out our Client Testimonials
|
