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The cost of Van Advertising is lower than other Outdoor Mediums
because it is cooperative in nature, utilizing existing commuter vans
for their valuable advertising space. Compare the cost of Van
Advertising with Radio, Print, Spot TV or billboards and you will agree that
there is no lower cost, more effective way to get your message to the
masses.
| Advertising Medium |
CPM |
| newspaper ad (1/2 page BW) |
$19.20 |
| spot TV (30 sec. prime time) |
$16.25 |
| magazine (1/4 page) |
$8.00 |
| radio (30 sec. Prime time) |
$4.95 |
| billboard (city/national) |
$3.00 |
| Van Advertising |
$0.90 |
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| Facts and Statistics About Van Advertising |
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of the people surveyed by the American Trucking Association (ATA) reported that they do notice words and pictures on fleet vehicles. |
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reported that they developed a favorable impression of the company when graphics were used. |
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said they would base a buying decision on these impressions. |
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